peripheral and central route

persuading is quite a difficult task. little do we notice, we are being convinced or should i say, somehow persuaded and supposed to be persuaded on our everyday lives. how? i say, through tv and radio commercials. and the ability of those advertisements essentially depend on hoe our cognitive skills process those ads. there are two processes. first is through "central route" wherein we figure out whether the idea is true and worth accepted for. like for example, the advertisement for Myra E lotion which was endorsed by isabelle oli. basically, it persuades us to use that vitamin E lotion but our mind would probably question, "does it really result to whiter and healthier skin?". this kind of wondering already falls on objective elaboration that makes us question or let the product speak for itself. on the other hand, a bias elaboration would probably process in our minds in knowing that this lotion should probably be effective for the skin, simply because of the fact that it functions as a lotion. now, did the advertisement persuaded me? honestly, yes and i even bought that product about some weeks ago but then a friend told me just recently that vitamin E capsules or that vitamin E beads found in the lotion doesn't work directly on the skin. i mean, for 100%, its effect would probably be about 20% only. she even added that it would be better to inject vit. E directly than apply these products. so yes, in was persuaded but the fact just spoke for itself.
on the other hand, there are these commercials that pass by our minds and whether we deny it or not, we're still persuaded in most times and these commercials are processed through "peripheral route". this process simply tells us that we make quick decisions and active thinking on messages w/c are not relevant or have less attributes. such like the advertisement for Pizza hut value meals. it tells the viewers that we can now eat at their store paying only P99. for me, it processed on the peripheral route because the ad does not suggest or show that viewers should have to further elaborate the message. since people normally eat, their cognitive abiliuty immediately processed to be persuaded by the message or reject the message.