peripheral and central route

persuading is quite a difficult task. little do we notice, we are being convinced or should i say, somehow persuaded and supposed to be persuaded on our everyday lives. how? i say, through tv and radio commercials. and the ability of those advertisements essentially depend on hoe our cognitive skills process those ads. there are two processes. first is through "central route" wherein we figure out whether the idea is true and worth accepted for. like for example, the advertisement for Myra E lotion which was endorsed by isabelle oli. basically, it persuades us to use that vitamin E lotion but our mind would probably question, "does it really result to whiter and healthier skin?". this kind of wondering already falls on objective elaboration that makes us question or let the product speak for itself. on the other hand, a bias elaboration would probably process in our minds in knowing that this lotion should probably be effective for the skin, simply because of the fact that it functions as a lotion. now, did the advertisement persuaded me? honestly, yes and i even bought that product about some weeks ago but then a friend told me just recently that vitamin E capsules or that vitamin E beads found in the lotion doesn't work directly on the skin. i mean, for 100%, its effect would probably be about 20% only. she even added that it would be better to inject vit. E directly than apply these products. so yes, in was persuaded but the fact just spoke for itself.
on the other hand, there are these commercials that pass by our minds and whether we deny it or not, we're still persuaded in most times and these commercials are processed through "peripheral route". this process simply tells us that we make quick decisions and active thinking on messages w/c are not relevant or have less attributes. such like the advertisement for Pizza hut value meals. it tells the viewers that we can now eat at their store paying only P99. for me, it processed on the peripheral route because the ad does not suggest or show that viewers should have to further elaborate the message. since people normally eat, their cognitive abiliuty immediately processed to be persuaded by the message or reject the message.

yesterday was the blessing party of my mom's office and i was obliged to cook for some food. i was quite annoyed honestly because i wasn't in the mood for cooking and damn i have to have it done quickly. but then, i have no choice. i cooked two different pastas for that party--lasagna and tuna carbonara.
i arrived late for the party then my mom told me there were a lot of guests who appreciated both of the pasta. ooOooh laLa! (bukad atay ni ate). i haven't been expecting that. in fact, some of the guests asked me if i was studying culinary arts. ha3Ü deceiving pala luto koh???(char) then another guest asked me if she could order carbonara from me, i just threw her a smile and kept smiling because at the first place, i don't know what to answer and to somehow tell her i don't want to cook more. heheheÜ. i've realized that aside from the usual purpose, smiling can also be expressed to show emptiness, i mean it's another way of telling "i don't know". i'm now starting to find some bits of what could be the more possible meaning of smile. Ü

SMILE

people's need for intimacy and relationship increases as we grow old and thus the help of communication automatically takes place. smiling as a form of non-verbal communicator is so far, the basic ingredient for starting relationships--friendship. people who are motivated to seek warm, close relationships with others will have more such relationships. these relationships are likely to give social support and so buffer the effects of bad events, stress and problems. but then, smiling does not have a universal meaning, according to some references, smiling could be expressed as a form of happiness, gladness, concealment for a feeling and etc.

to sir nino

sir, i decided to change the communication act i'm gonna study and my final choice is to study 'smiles'.

krRrrreEeenng!

It was a little cold last night, I was sitting on one of the corners of the veranda. The stars were all at glow and it seemed like they were happy, as well as the moon which was kinda picturesque. I was unconsciously closing my eyes, laid back and my mind was about to float in the land of dreams when a ring suddenly disturbed my forlorn and dozy soul. A big “Hello! And a happy new year!” greeted me. A long time high school friend called me. She missed me (daw) that’s why she called me. On that 3-hour call, we exchanged stories, experiences, information, ‘chismis’ and babble much about how our lives have been. But behind those, I’ve realized that there really had been a lot of changes since we graduated from high school—she reduced a lot of weight, found a new boyfriend, messed up with some guys, had new set of friends and so, so much. Her story about her boyfriend just tickles my mind. She told me they just had a fight about some days ago because she hoaxed him that she was actually a lesbian, that’s why she’d often go with her best friend than go out with him. Her boyfriend’s immediate reaction was to get shocked and told her he’d do everything to send her to a psychologist just to bring back the femininity in her. We both laughed and ribbed at him. Anyhow, because of that call, I felt even though we can’t communicate as often as we wanted, at least we still do and although there had been a lot of changes, the comfort and closeness somehow wasn’t affected. (or I just thought so).

>>The situation above depicts a dyadic interpersonal communication, which makes use of a phone as a channel. Social Penetration theory can be applied on this situation because after some time, they re-opened again the intimacy like before. On the other hand, we can also apply the theory entitled Coordinated Management of Meaning (CMM) because it realistically suggests that all of us use communication to coordinate our actions with the behavior of others to make sense of the interaction. Although, the speakers don’t see each other, through their conversation they were able to catch up on each other’s lives and were rebuild social realities.